How To Make Cold Calling Enjoyable and Profitable!

Here's five new alternatives to create enjoyment and profitability in your cold calling activity. Usually we take deep breaths, circle the office 100 times, make a coffee, do some paperwork only to find the cold call list still there waiting to be worked on... Is it any wonder that we are petrified of making calls to strangers, knowing we're going to be using outdated techniques that will invoke "Rejection" at the highest level.

It doesn't have to turn out like this. Cold calling can be an interesting, intriguing, fulfilling adventure.

Here are five perspectives that will give you an entirely new outlook on cold calling. When you apply these new perspectives, cold calling can actually be enjoyable. It can be very self-fulfilling and extremely profitable.

1. Focus on Helping the Other Person

It's against our nature as human beings to create an uncomfortable situation with another person. That's the main reason why most of us get that unneasy feeling and the sweats when we begin making our cold calls.

By focussing on the sale you're making the situation an unnatural meeting for both of you. We want the sale, but the other person usually wants us to go away! Being intrusive is not the finest of character traits, and on some level we know it.

So how can we feel good about cold calling? We convert from being in a mindset of sales close focus, to being an extension of their staff and helping them. We approach cold calling as a way to help others.

How can we possibly feel uncomfortable doing that? Helping people is one of the best character traits we possess.

When cold calling is aligned with our very best way of being, it becomes an adventure. We truly want to help people. We feel great about this and it reflects in your tone of voice. People hear it. You'll find their reply will surprise you.

2. Be Honest and Truthful

You're in a very good place when you choose to be truthful in your cold calling. When you don't try to misguide anyone, you feel better about your calls (espescially when you focus on helping others). You know that you're trustworthy. People will respond in a good way.

You will lose your tension and the prospects will also melt away when you stay integrious and open with your approach. Being fully honest is one of your better attributes. This gives you the chance to have fun with the conversation and be your true self instead of wearing your ugly sales role mask.

People do seem to have a sixth sense about integrity. When they feel you can be trusted, you can truly shine as a person as well as a potential supplier.

3. Be Yourself

Engage people in natural conversation. The more natural you are, the more comfortable you will feel. This makes the other person feel more comfortable as well.

Avoid playing a role, especially reading from a script. Most people can tell when you're using a script. There's nothing personal about it, and they pick up on that.

If you're artificial and high-pressure, you'll be lumped in with the "stereotypical salesperson" type and that's what's going to kill your chances (as we ourselves hate salespeople). It doesn't feel authentic. And unless you're a born actor, it makes you feel skittish about cold calling.

Give yourself the freedom to go with the flow of the call. Give the interaction "space"." Make it like a general low-key chat with a buddy.

Practice this and it can turn your cold calls into pleasant conversations. And you may actually look forward to meeting that new person the next time you pick up the phone!

4. Get into the Other Person's World

Shift your mindset away from what you have to offer and focus instead on what their problem is.

We're so used to and trained to focus on our offer, that we rarely put ourselves in the clients position. We're not really interested in their issues and how to solve them.

Be interested in their world and their challenges. You'll find this intriguing! Most of us have a natural flair for problem solving. We enjoy "fixing things." So find out what's going on with the person you're talking to.

Make sure the solution you have really does "fix it." Eliminate any secret motives you have and really take notice of their problems. Show them you're interested ing them and their situation.

Move outside your own sales agenda to focus on the needs of others. This makes you a better human being and helps you leap past the fear of cold calling.

5. Let Go of Expectations

Never assume anything beforehand. Allow the conversation to be one of exploration and discovery. Focus solely on the conversation and not your sales agenda.

Work out if it makes sense to keep the chat going by using real listening skills. Never presume your prospect should buy what you have to offer, even when it seems they're a perfect fit.

You're not trying to focus on your gain, but rather on really solving a problem for your prospect. Simply have a conversation to explore whether you can help them in some way. It takes the pressure of you and the prospect. You'll be more relaxed and they'll be more honest about where they stand.

Believe me, once you start applying these perspectives it will transform your day-to-day worklife. Rather than hating the cold call scenario, you'll being to enjoy it and even look forward to creating a mutually enjoyable and win-win scenario for all.


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dam Price is a professional sales training coach, internet marketing strategist and author around selling and business networking. Learn how tap into the powerful world of connecting, selling and gaining trust online by visiting: http://www.Law-Of-Attraction-And-Success.com/SalesSuccess.html