How To Use Viral Marketing In A Powerful Way!

Have you heard about how viral marketing can increase your business profits with virtually none or very little investment?

Yes, that's correct, you don't need to buy expensive advertising to be effective online and locally.

The thing is, how do you do it?

Well, the number one way to market is via word of mouth, or online it's more commonly known as viral marketing.

I know it almost sounds grimmy and deadly, but viral marketing has been developed from the concept of viruses and how they spread so rampantly and quite often "unknown" about until it's too late for the host to do anything about it.

On the internet it's the same principal, you are able to silently become a leader in your market, providing you find the right catalysts to spread your virus.

So, what does an effective viral marketing campaign consist of?

1. Innovation

In almost every instance viral campaigns have had a very unique twist about them, which has given them the "talkability factor" amongst it's hosts who carry the virus and spread it on.

You can create innovation in products and services by breaking rules of the norm, using brand new technology and methodologies, change the marketplace in a way that no-one has ever seen before, invent or uncover an area that has previously not been identified.

2. Controversial

You need something that is very newsworthy and that often requires a great deal of controversy and opposition in the beginning, as that's what turns an idea viral in the first place.

You might ask yourself, does your new service / product make someone extremely embarrased, or does it make them very angry, or bring about some other extreme behaviour?

If not, most often you won't see your campaign won't be as viral and the originator won't be able to forward it on with enough power to create an outbreak.

3. Secretive

There always seems to be a shroud of mystery around viral type news, products and services.

It appears they're also "not in reach" of a lot of people in the beginning, and that can cause anticipation for the hosts of the virus.

4. FREE

One of the most popular and responsive words in the world of internet marketing business is the word "Free!"

It's used on almost every information capturing page to entice people to sign up for their newsletter and informational series, which are quite often free also.

If you cannot give something away for free, then you need to think about it, and whatever you give away better be "valuable" and worth something, as people won't signup to your newsletter for free stuff, if what you're offering is trash.

5. Transferrable

The viral marketing campaign needs to have very simple and easy ways to spread.

For example, phone ringtones...

When you download a good ringtone, you load it into your phone and others hear it when it rings. If others like it and you and they have bluetooth compatible phones, it's a snap to send it to your friend.

What I'm trying to convey by the term "transferable", is the need to spread and grow quickly.

6. Expansive

The virus must be able to expand and scale from small to large in a very fast and aggressive manner.

However, the way that it spreads, has to be completely under the radar, or else competition will catch on its coming and craft an rebuttal for it.

The top viruses have been grown this way, and the powerful effects of a viral business marketing program has on it's competition, when correctly executed will see your head spin.

7. Adaptable

The most successful viral marketing campaigns are very adaptable and common in their needs from host to host.

So in essence, each host will gather 7 to 10 friends as they cast the idea forward, and a percentage of them will accept it as they pass it forward.

Therefore, an easily adaptable idea is more simple to spread around it's hosts than one that is harder to get hold of.

If you can take advantage of even some of these principal around viral marketing, then wealth and success will be yours.

Return regularly, because you're going to learn more about viral marketing campaigns in action.


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Adam Price is a full time internet marketer and the founder of Nett Knowledge, a company that helps business owners find and plug the profit gaps in their website strategy. To learn more go to his blog at: www.NettKnowledgeBlog.com